Recession update: How Businesses are coping

An economic recession can be described as a period in which the gross domestic product of a nation has not increased in two consecutive quarters but has instead decreased during those two quarters. An economic recession leads to the loss of jobs, loss of business opportunities and a depression or slump in consumer spending habits. It is important at this juncture to note that consumer spending is what drives most economies throughout the world. When people and households have disposable income, they will tend to buy things or pay for the chance to experience new sensations with friends and loved ones. This is what will provide businesses with capital, therefore driving the economy. Therefore, a slump in consumer spending is the last thing that any sane person would want.

Ever since the great economic recession of 2008, small and large businesses alike have had to deal with growth and survival in an environment that does not particularly favor entrepreneurial activity or business survivability. It is not easy to operate in an environment that does not have customers who are willing to pay for your goods and services. It is also disadvantageous to grow a business in an environment where getting approved for business loans from financial institutions is harder than passing a controversial bill through the legislature.

However, there are many businesses that have been able to cope with the great economic recession and are actually growing faster and better than ever before. Here is how they are coping:

1)      Seeking new market opportunities

Instead of locking everything down and focusing on the consumers that the business has, most business owners and managers are looking to expand their consumer base, even during the economic recession. This is due to the fact that having a healthy cash flow is one of the mandatory things that have to happen in order to survive the onslaught brought about by the economic recession. Many businesses have also started to focus on the public sector, with public private partnerships mushrooming in states all over the country, as this is a lucrative market that has unlimited earning potential.

2)      Using new technologies to cut costs

With the economic recession still looming in our minds, most businesses have endeavored to invest in technology, so as to hedge against the risk of another economic recession. Computers, machine and the internet have been used effectively to reduce dependence on human beings and other avenues of getting work done that are expensive and time wasting. Computers and machines do not complain and can live without pay indefinitely. The same cannot be said for unruly workers looking for more money to meet their living expenses. While this has led to the laying off of thousands of workers, the introduction of machines and other innovative technologies will drastically reduce the costs associated with manufacturing the product, therefore meaning that the end consumer will also get to enjoy the stiff reduction in prices of goods and services. This will end up spurring economic recovery and business activity.

3)      Making the most use of the financial leverage available

Businesses have also managed to remain afloat by tapping into incentives offered by countries and financial institutions. Some countries have provided numerous incentives for taking business loans, while banks have lowered some of the harsher interest rates that deterred many businesses from expanding. By leveraging these financial benefits, many small to large business enterprises have been able to weather down the recession.

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