5 Simple Ways for Cutting Business Costs and Remain Competitive

All companies need to keep adjusting to the market trends and get as much competitive as possible, not only to boost their profitability as to be able to survive in the toughest More »

How to Grow Your Business and Maximize Your Marketing Budget

Any business needs more customers to grow. One of the biggest challenges for a company is in growing the business in a sustainable way and maximize the marketing budget to make sure More »

Revamp Your Home Without Breaking The Bank

The urge to make a few changes in your home is very much normal. It’s a simple way to give your home a new look and simplifies a fresh start. The trouble More »

Six Financial Moves That Your Older Self Will Kick Your Younger Self For

Ever wish that you had a time machine to go back to your younger self and tell them to do something? Most of us would tell the younger version of us to More »

Ways to prevent financial loss in your business

It doesn’t matter how well your business might be performing at any given time – the possibility of suffering from some form of financial loss always lurks around the corner. All aspects of More »

 

3 Strategies That Will Make You A Better Investor

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The most important thing to understand as an investor (or day trader) is that you’ll never perfect the craft. This is true in part because investing can’t be perfected, even by advanced algorithms. But it’s also true because there’s no such thing as a strategy that covers all the bases, or a flawless trading method. You’ll always be making new decisions based on new circumstances, even if you’re following your own general guidelines most of the time.

What this all means is that you should never stop educating yourself if you want to generate income, or solidify and grow your savings, through investments. And with that in mind, here are three tips for ways to stay on top of your strategies and keep learning.

Delve Into A Trading App

Perhaps inevitably, there are now dozens of great mobile apps that have been designed specifically to help traders. Some, like Stash and Robinhood, actually allow you to invest money in any amount you choose, with helpful analysis tools and no fees on transactions. Others, like Acorns, seek to automate your investment process and put away small chunks of money in pre-designed portfolios. And some simply provide strategies, or even games that simulate stock market scenarios. All of these apps can be helpful for giving you new perspectives on investing and for helping you to gain valuable insight and practice. Here’s a look at 17 apps in particular that may be of service, just to give you a starting point, but the best idea is to simply spend some time browsing your mobile store. You’re certain to find a few tools that are of particular interest to you.

Start A Trading Journal

One of the most careless mistakes a regular investor or day trader can make is to neglect past transactions or activities. In some respects, it helps to have a “short memory” while investing. That’s in the sense that you don’t want to become timid because you’re focused on past failures, or reckless because you can’t let go of past successes. But in terms of specific strategies, memories and even detailed records can be essential. Keeping your own trading journal is a great way to establish a quantifiable track record that can enable you to identify your own habits, recognise your strengths, and work on your weaknesses. All you need to do is record the circumstances before and after each trade you make, and you may be surprised how much useful data you begin to gather.

Listen To The Experts

It’s understandable to doubt financial experts or famous billionaire investors who want to give public advice. For instance, Mark Cuban is one of the most well-known billionaire investors in the world, and yet if you look into his biography you’ll see that he made his fortune through two start-ups back in the ’90s. So why should you listen to him about current investment strategies? Why should you listen to Warren Buffet when he’s been famously wrong about trades, despite becoming one of the wealthiest men in the world? The answer is because this is their world. No matter how they initially made their money, men like these tend to stay relevant because they’ve continued to make sound financial decisions to maintain and grow their wealth. In short, if you’re seeing advice from a famous financial analyst or billionaire, it’s probably because that person has earned the platform to speak out through strong performance. That
doesn’t mean you should blindly follow all instructions, but you should always listen and then decide if an expert’s advice might be helpful to you.

The education process never stops, and these tips certainly don’t paint a comprehensive picture of how to excel as an investor. But adopting strategies and practices like these is a great way to build a foundation as an investor who will continue to learn and adapt over time—and that, ultimately, is the best path to success.

Real Estate – Selling It Quickly For More Money

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There is a lot of reading material out there available for sellers in real estate, but you better believe that some of it isn’t worth the paper or website page it’s printed on. With what you learn from this article, you can learn what it takes to becoming successful with real estate.

More than likely, your home is priced too high. To bring in buyers, you must put up your house for an amount that everyone can be satisfied with.

By adding energy efficient touches, your home may appeal even more to many prospective buyers. These additions can be very economical like LED light bulbs or they can be more costly like energy monitors. Choose additions with high energy ratings and you’ll capture the potential buyer’s interest.

A bidding fight could help you out. The more competitive your listing price, the more likely you are to get a lot of foot traffic and a quick deal near asking price. A bidding war from multiple buyers can result in you getting a high selling price.

Add to the sale of your property by providing bonuses. Who hasn’t noticed those ads that offer free washers and dryers with purchase of a new home? These incentives can make the difference between a sale and a visit to see the property. Keep an eye on products that are in demand, and consider adding them to your final closing deal. This will have great benefits to your rate of success.

If you paint your house prior to putting it up for sale, don’t pick a color scheme just because it’s your favorite. Rather, select traditional, neutral colors like off-white, eggshell, or taupe. Buyers will notice how fresh the house looks without feeling threatened by the overwhelming presence of the previous owner’s personal tastes.

For a very quick sell, price your home around 10 percent below the lowest-priced comparable home in your neighborhood. Potential buyers who want to move into the area will be enthusiastic about the price, and will be eager to check out your home.

To encourage buyers to see a home as theirs, it is a good idea to remove your personal touches from public display. Move personal effects, especially family pictures and heirlooms out of sight. Potential buyers won’t be able to picture their own family in your home if they only see your family there. You will also want to take clutter out of your house because you want to create the illusion of having plenty of space.

Declutter your home to increase its overall appeal to those who view it. Remove as many items from your closets as possible and organize the rest. Dust inside the closet so that buyers don’t risk allergic reactions when they open closet doors. Organize your kitchen cabinets and clean out as much stuff as you can. Be sure to leave gourmet foods that might serve to impress the potential buyer with how sophisticated the owners really are!

Once you’ve got a good grasp of the information, it’s time to put it to use. Build up a solid plan of attack using what you learned here and never be afraid of any market conditions. Come back to this article if you need to get a refresher on the tips and stay on top of new market news.

Home Mortgage Tips You Really Need To Know About

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There are quite a few details involved with getting a home loan, and it can feel intimidating. There is much information to be devoured as part of the mortgage process. This article has the information you need to get a quality mortgage.

If you want to get a home mortgage, you will need a long and solid work history. Many lenders insist that you show them two work years that are steady in order to approve your loan. Multiple job changes can also cause disqualification. Also, never quit a job while applying for a loan.

Make sure that you always keep in touch with your lender, regardless of how dire your finances ever get. You may want to give up when it comes to your loan, but lenders are usually willing to work with you. Find out your options by speaking with your mortgage provider as soon as possible.

Any financial changes may cause a mortgage application to get denied. Make sure you have stable employment before applying for a mortgage. Avoid changing jobs until the lender has approved your loan because they have based their decision on your current employment situation.

Before you attempt to get a mortgage, it is wise to have a budget in mind. This way you aren’t stuck agreeing to something that you cannot handle in the future. This includes a limit for your monthly payments based on the amount you’re able to afford instead of just the type of home you desire. Stay out of trouble by only getting a mortgage you can afford.

Before you meet with any lenders, make sure you have all the financial document you need. Your lender will ask for a proof of income, some bank statements and some documents on your different financial assets. Having these organized and on-hand ahead of time will prepare you in providing these pieces of information and will make the application process go faster.

You might want to hire a consultant to assist you with the mortgage process. There is plenty of information that is hard to learn in a short time, your consultant can help you understand all of this. They can make sure you get the best possible deal.

Get a disclosure in writing before you sign up for a refinanced mortgage. That ought to include closing costs and other fees you need to pay. Most companies are honest about the fees you will have to pay but it is always best to ask about fees before entering a contract.

Try to pay down your principal every month on your loan, on top of your normal payment. By doing this, you’ll pay off that loan much more quickly. For instance, if you pay a hundred dollars more toward your principal, you can reduce your loan term by ten years or more.

If you think you can afford to pay a little more each month, consider a 15 or 20 year loan. Shorter-term mortgages come with lower interest rates, though they also require higher payments each month. They can save you thousands of dollars over the typical 30-year mortgage.

Keeping a high credit score is essential to a mortgage rate that’s good. Find out your credit score at all three main agencies and check for any errors. The score of 620 is oftentimes the cutoff these days.

If you are without cash for a down payment, find out if the seller with think about accepting a second to assist you in getting a mortgage. With the way the economy is these days, there may be sellers out there that will help you. You will need to make a two payments from then on, but it could assist you in getting your mortgage.

Before seeking out a home mortgage loan, get your ducks in a row by tidying up your credit report. Lenders and banks are looking for people with excellent credit. They need to have reassurance that you are actually going to repay your debt. Prior to making your application, get your credit cleaned up.

The interest rate you can secure on a mortgage is important, but it is not the only factor to consider. There may be other fees, which can vary by lender. Know about closing costs, different types of loans and what interest rates are. Get offers from several lenders before making any decision.

When you’re trying to get a home mortgage that’s good, you should think about comparing all the brokers you come across. Of course, you want to get a good interest rate. Also, you need to go over every type of loan that’s out there. Additionally, you need to think about closing costs, down payments and every other kind of cost that will come into play.

Think about getting a loan that permits bi-weekly payments. Doing this allows you to make two extra payments each year, which can greatly reduce the amount that you pay in interest over the term of the loan. It can be great if you are paid once every two weeks since payments can just be taken right from your account.

There is no need to reword your paperwork if you are denied by one lender – just take it to the next. Keep things as they are. It’s not your fault; some banks are just very picky. The next lender may think you’re the ideal client.

The rates that are posted at the bank are just guidelines and aren’t really the rule. Find some competition that’s willing to give you a rate that’s lower and allow your bank to know when you’ll be going there. After that you should be able to get what you’re desiring without paying too much.

The tips in this article about getting a mortgage for your house ought to put you on the best path. Though you may feel daunted initially, do not hesitate to seek more information so you have a better understanding of financing your mortgage. If you use this information to add to what you already know, you can be assured of a smooth experience.

Helpful Advice When Filing For Bankruptcy

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Going through bankruptcy is a stressful experience. As you look at the hole you’ve dug yourself, you might think there is no escape. Even without perfect credit, you can still get the loans you need.

A lot of people find themselves needing to file bankruptcy when they are unable to pay their bills. If this is happening to you, then learn about the laws where you live. You will find that each state has their own bankruptcy laws. For instance, some states protect you from losing your home in a bankruptcy, but others do not. Be aware of bankruptcy laws before filing your claim.

Before you file for bankruptcy, carefully consider if it is the right option for you. There are other options available, such as credit counseling for consumers. Bankruptcy is a permanent part of your credit, so before you make such a big decision, you might want to explore all other choices so that your credit history is affected as minimally as possible.

The most important tip a person filing for personal bankruptcy can remember and follow is to be completely transparent in all dealings. Remember that if you hide your valuable assets or income from your bankruptcy trustee, you may risk a number of penalties and complications. Among these is the possibility that you could be blocked from ever filing again.

You might experience trouble with getting unsecured credit after filing for bankruptcy. Since it is important that you work to rebuild your credit, you should instead think about applying for a secured card. This demonstrates to creditors that you are making a good faith effort to repair your credit. After using a secured card for a certain amount of time, you might be offered an unsecured card once again.

No matter what, don’t give up! If you file for bankruptcy at the right time it could enable you to get your property back that you lost to repossession. If your personal property was repossessed within 90 days before your bankruptcy filing, you may have a chance of getting it back. Speak to a lawyer who will be able to help you file the necessary paperwork.

Learn all the latest laws before you file bankruptcy. Bankruptcy law has changed substantially in recent years, and therefore you must understand how such changes may affect your situation. Your state will have a website to check, or a number you can call, to learn the latest changes in the bankruptcy laws.

Before filing for bankruptcy, determine whether Chapter 13 or Chapter 7 is appropriate for your financial situation. If you file for Chapter 7 bankruptcy, all of your debts will be eliminated. The ties with the creditor will be broken. If you file using chapter 13 bankruptcy, you will go through a sixty month repayment plan prior to all your debts being completely dissolved. In order to choose the right bankruptcy option, you need to know the differences between these kinds of personal bankruptcy filings.

Even when filing for bankruptcy you should now be aware that this should not put a damper on your life. When creditors can look at your credit report and see that you have made an effort, over time, to pay on time, getting credit will become easier again. All you need to do really is start saving your money and rebuild your credit so that you have a chance to get that next loan.

5 Simple Ways for Cutting Business Costs and Remain Competitive

Secret Weapon

All companies need to keep adjusting to the market trends and get as much competitive as possible, not only to boost their profitability as to be able to survive in the toughest market conditions.

There are multiple ways for cutting business costs and take your business competitiveness to the next level:

1 – Splitting Advertising Costs

If you have a local shop, you can split advertising costs with your neighboring businesses. This is an old way for small companies to be able to get some exposure and more visitors together. If you’re just advertising your own services you’re spending much more than you could spend in this type of marketing campaigns.

2 – Partnerships Might Reduce Your Marketing Needs

A partnership might be the perfect replacement to some of your marketing campaigns. If you close a deal with a related website or company that’s not your competitor, he can send you customers, and you can send him customers, and you both get more business for free.

3 – Save Money on Printing

If you need to print flyers, documents, or anything regularly, working with the right printing business can save you money and reduce your printing costs budget. The best thing is that you can leverage those savings to order more printing ads for example, and that way you can get much more exposure and reach a bigger audience, just by working with the right printing business.

4 – Spread the Customer Feedback

If you have happy customers you can use that to your advantage in multiple ways. First, a happy customer will buy from you again in the future, and it’s cheaper to sell something to a repeating customer than to find a new customer. New customers are more expensive and reduce your advertising budget, so you can try to keep in touch with your current customers and turn them in repeating customers.

But another useful aspect of having happy customers is that you can use their feedback not only to improve your products and services as to show others how good your products or services are. Testimonials and customers feedback improve your conversion rates, so they save you money in finding new customers. And nowadays, you can easily get customer feedback on your own website or on social media, and share it with other prospect customers.

5 – Always Compare the Real Costs

Make sure you always compare the real costs of doing something in-house or by outsourcing it to a professional vendor. This one is closely related to the “save money on printing” tip. Just like in that example, if you do the math you might conclude that working with the right printing business can get your printing costs down, and probably below how much you would spend to print in your own office. The same can be applied to other tasks you’re doing yourself.

Always include your time costs too! If you’re spending the exact same money to have something done outside your company, you’re already saving hours and hours of work that you can use to work on other tasks.

How to Grow Your Business and Maximize Your Marketing Budget

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Any business needs more customers to grow. One of the biggest challenges for a company is in growing the business in a sustainable way and maximize the marketing budget to make sure they get the best return on investment and maximize their growth opportunities.

Here are some strategies you can implement to make sure you’re investing your marketing budget wisely:

#1: Get some feedback from your customers

If you’re running a website or an e-commerce store, you can easily have a small form after your customers make you a purchase and ask them how they found you. You can also do it easily by sending a survey to your newsletter readers.

But even if you’re running a local store without much web presence, you can still gather feedback from your customers. A smart way to do it is to have a tablet or an iPad at the counter and let people interact with your app and give you some important feedback. Make it as interactive as you can, and be sure you ask them how they found you. With this information, you’ll easily evaluate which marketing channels are sending you most of the traffic and most of the customers.
#2: Get closer to your customers

The smartest businesses have been trying to get closer to their customers for some time. They invest on customer support and they make sure they keep in touch with the previous customers.

The goal of getting in touch with your previous customers is in getting more business from the same customers, without spending any portion of your marketing budget. If a customer bought something from you in the past and he had a good experience and support, he might be interested in buying from you once again.

You can implement for example loyalty programs to reward your current customers and to make sure they’ll be interested in buying from you once again.

You can also invest some time and some of your marketing budget on social media so that you can interact with your potential customers and your current customers, and keep them updated on your new products, services, and special discounts or sales.
#3: Be consistent and diversify your investments

On average, a customer has to see your image or interact with your brand up to 10 times before he buys something from you. So, you need to try to get exposure on multiple channels and keep interacting with your potential customers as much as you can to make sure they get to know you and your brand. This way, they will more likely to buy from you.
#4: Old school marketing might give you the best bang for your bucks

While most businesses are focusing their marketing strategies online, and spending most of their money on PPC or social media advertising, there are some old school marketing opportunities with much less competition and that deliver a much better return on investment for most businesses.

A great example of one of the best marketing strategies that your competitors might not be using yet is to hire a marketing company to post flyers for you, door to door. That’s a highly targeted marketing strategy for local businesses since you’re spreading your message and brand locally. It can be an effective way for growing your business and is typically less expensive than other marketing methods.

You need a little creativity and try to think outside the box. While all your competitors probably use Google Adwords or Facebook ads, probably not many of them use old school marketing strategies. And that’s where your opportunity lies.

Tips To Make Your Commercial Real Estate Transaction Process Smoothly

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Although it can be exciting to own commercial property, it also does take plenty of effort to upkeep. You may be wondering where to start. It can seem overwhelming and difficult to know what to think about when it comes to commercial real estate, yet in this article, you can learn some insightful information on what you should be doing and learning.

If you’re a buyer or if you’re a seller, it’s important that you negotiate. Protect your interests by standing up for yourself regardless of who is on the other side of the table. Negotiate a fair price rather than accepting one that is too high or too low.

Before you buy or sell a commercial property, find out several key economic indicators for the region, including trends in unemployment and income, as well as major employers in the region. Properties that are near major employment centers, such as medical centers or universities, often sell more quickly and at a higher price.

Figure pest control into your rented or leased commercial real estate property costs. This is important in less desirable locations where rodents and/or bugs are an issue. Have your rental agent inform you of any associated policies for pest control.

Commercial property is an investment. This investment is not just money, but also time. It will take time to find an opportunity that is profitable, and afterwards, you may have to wait for repairs and remodeling before you can start monetizing your investment. Don’t throw in the towel because the process is taking too long to complete. The investment will be repaid as time goes on.

When choosing between two similar commercial properties, think large scale. Whether it be a twenty or ten unit apartment complex, you want to get adequate financing to back you up. Generally, this is similar to the principle of purchasing in bulk; if you purchase more units, you will end up getting a better price per unit.

If your property deal requires inspections (as it should), look at the inspector’s credentials. This guideline is especially important when working with people who deal in pest management; these specific fields are often populated by practitioners who lack proper credentials. You want to avoid a future liability that can come after the sale, if the inspection was not correct.

If you are purchasing commercial real estate for rental purposes, look for structures that are uncomplicated and sturdily built. Rental spaces that appear sturdy and well-maintained tend to attract tenants more quickly. This type of building also has the advantage of requiring less maintenance, an attractive feature for tenants and owners alike.

Prior to listing your property for sale, you should first hire a reputable, professional inspector to go over the place. Listen carefully to the inspector’s report so that you can immediately repair any problems.

As is evident by this article, any good investment in commercial real estate requires solid research and a lot of hard work. Perseverance is also a necessity in this business. Apply the tips from this article, and you will be one step closer to purchasing a commercial property that is the perfect fit for you, and your needs.

Binary options: a guide for absolute beginners

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The world of trading can be a difficult one to understand, especially for those who are just starting to dip their toes in the water. Binary options, however, are generally understood to be one of the least complex ways to trade and so are good for absolute beginners.

What are binary options?

The reason this form of trading is called binary is because of the yes/no outcomes that are predicted. Essentially, when you trade with binary options you are predicting which way the asset’s value will move, this being either up or down. When you predict the asset’s value will rise, you are taking a ‘call’ option; when you predict the asset’s value will fall, you are taking a ‘put’ option. This 50/50 way of trading means it is one of the simplest methods in the market, but it does mean an all or nothing payoff. Although simple, it is wise to gain a thorough understanding of how binary options work, what the terminology means and how prices are determined because it is notoriously easy to fail to make a profit with binary options through simple ignorance of their nature. That being said, with binary options you only stand to lose the cost of the trade, as their prices are capped.

Getting started

You will first need to register with a binary options broker and then make a deposit into the brokerage’s account. This does not pay the broker but rather serves as a fund to buy assets when you are ready to begin trading. Once your account is open, you need to choose the assets you want to trade in. Stocks, financial indices, commodities and forex currency pairs are the most common kind of assets for binary options. These sorts of assets include stocks in companies such as Apple and Google, metals such as gold and silver, indices such as the DOW Jones, and forex pairs such as USD/GBP.

The trade begins

A binary options trader is not trying to put a price on a particular asset, just determining whether its value is going to rise or fall at a specific time, known as the expiration date. This is where you need to do your research on your chosen assets to judge their movement and place in the market. If you are correct by saying a certain asset will rise by the expiration date, your binary options will ‘expire in the money’ and you will receive a payout according to the settlement value as made in your original contract with the broker. If you are wrong, predicting that the asset will rise when it actually falls, you will receive no payout.

All the figures involved can be confusing, so it can be helpful to watch a demo that simulates an actual binary trading scenario to see how the trading unfolds and what kind of payout structure can be achieved. While binary option trading is a great entry into trading for both individuals and companies, it can be easy to make mistakes. Invest your time wisely by carefully studying how binary options work and the profits that can be made out of them.

Tips To Buy A Life Insurance Policy

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Nothing is ever guaranteed, including that you will be alive when tomorrow comes. If you were to die tomorrow, do you know what would happen to your loved ones? The following article will guide you in making the very important decisions surrounding your life insurance policy options.

Before purchasing life insurance, be sure to shop around and compare prices. Premiums can vary around 50% from the different providers, so try using online comparisons to find the cheaper quotes. Only compare insurance quotes that have included your medical history.

You would be well advised to take out a life insurance policy by going through an experienced financial adviser. Brokers will make money off of enrolling you with a insurance policy. Financial advisers, however, are simply given a flat fee. Therefore, financial advisers do not have the same types of sales incentives brokers do, and have less motivation to steer your decision in one direction or another.

Be sure to get the right amount of life insurance coverage. Determining the right amount is often a challenge, but it will ultimately make things much easier. Consider future costs such as sending your kids to college or paying off your mortgage when determining how much life insurance you need.

Get a company that has a solid reputation when searching for a life insurance underwriter. Smaller companies may not have the financial wherewithal to cover your losses when a payout is needed most.

When you seek online information regarding life insurance, remember to safeguard your personal information. There are a lot of con artists online that are looking to take your identity and make some quick cash. It is important to remember that the only detail you need to give is a zip code in order to get a quote.

After you have bought life insurance, make sure that anyone who is affected knows about the policy. You need to furnish your beneficiary with the appropriate numbers, insured amount, and documentation.

If you need to save money on your life insurance, try getting healthier. Since healthier people have a longer life expectancy, they get better deals.

Avoid paying high commissions when you are purchasing life insurance. Commissions are paid to your insurance agent or broker, but the cost of commission is a part of the price that you pay. “No load” policies may save you cash if you can locate a company willing to sell you a policy directly.

When shopping for life insurance, make sure you understand how you can cancel the policy in the future if you so choose. There may come a time when you may wish to change companies or cancel that policy. Make sure you find out in the beginning if the company imposes any penalties if you were to cancel. You don’t want such a penalty to come as an unpleasant surprise if you do cancel.

You never know when the end will come. It’s not appropriate to leave your personal financial burdens to your family. Now that you have the information that you need on life insurance, you can make sure you that you will be prepared for the unexpected.

Don’t put all your eggs in one basket

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If you want to protect yourself when investing then one of the most important things to do is to make sure that your risk is spread – as the old saying goes: don’t keep all your eggs in one basket.

Why? Consider stocks and shares. If you’ve picked a winner, you might do very well out of it, but if you were unlucky enough to pick a bad company, you could lose your entire investment. Other financial investments are no different.

Peer-to- peer or marketplace lending platforms link investors directly with borrowers. There are different models, but the thing that they have in common is that they facilitate investment into loans– that is, you stand to earn a good return if the borrower repays the loan in full and on time, but you could make a loss if not.

Diversification in peer-to- peer lending

One approach to manage these risks is to diversify and lend to many different borrowers. In doing so, you spread the risk: if you lend to, say, 1,000 borrowers in very small chunks, then even if 20 of them don’t repay in full, you’d still expect to earn a good return since 980 of them are repaying in full.

Happily, the best platforms make it as easy to diversify. Some do this by allowing you to automatically split your money across loans, and others do this through a mechanism called a Provision Fund.

A Provision Fund is a central pot of money made up of risk-weighted fees on each loan, which reimburses investors if a borrower fails to make a payment. That protects investors from individual defaults, since as long as the Provision Fund has sufficient money in it, investors will not make a loss even if a borrower misses a payment.

What if borrowers are connected?

Another way you can diversify is by lending to different types of borrowers. Most platforms lend only to one type of borrower – UK businesses, for example. That provides some diversification – you can lend to thousands of different UK small businesses – but if something happens that affects all these businesses, you could still have more exposure than you might like.

By contrast, RateSetter lends to a range of borrowers: 65% of its current lending is to individuals, 24% is to businesses and 11% is to property developers. In this way, there is extra diversification: investors’ money is not tied to any one borrower type. Another way of achieving this sort of diversification might be for an individual investor to lend through several platforms that specialise in different borrower types. Of course, no single product or even asset class can provide perfect diversification. However, used well, peer-to- peer lending can be an excellent way to spread your risk and minimise your exposure to any one asset.